Nissan has had an ongoing focus on improving their customer satisfaction, and it’s beginning to pay off for them. The J.D. Power Sales Satisfaction Index (SSI) Study released that Nissan ranks 10th in sales satisfaction among mass market brands. Nissan’s improvement outpaced the industry average and it rose 16 index points and four rank positions among the mass market brands. This is the third consecutive year of gains for Nissan, with a total increase of 63 index points over the time span.
The J.D. Power SSI study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction throughout the shopping and buying process.
Nissan’s chief customer officer and vice president, Customer Quality and Dealer Network Development, Leon Dorssers, said “In order to meet our growth targets in the U.S., it is imperative that Nissan and our dealers offer both great vehicles and a great experience for our customers. Our rapid improvements in the J.D. Power SSI study show that our efforts to that end are paying off, and we remain fully committed to becoming one of the industry leaders.”